Fygg

Oral microbiome-focused dental brand

@feedyourgoodguys

Role: Digital Marketing & Creative Lead

Led brand repositioning and end-to-end digital marketing execution, including visual identity refinement, content strategy, email marketing, backend automations, and short-form growth.

Brand Identity Redesign

Visual Direction

  • Refined brand colour palette

  • Selected updated typography system

  • Elevated product visuals

  • Created cohesive Instagram aesthetic

  • Defined tone and visual consistency

Internal Systems & Operations

Systems & Team Infrastructure

  • Built a centralized Notion Wiki for team-wide asset management

  • Structured content calendar and workflow system

  • Organized photo and creative asset libraries

  • Created standardized content production processes

  • Improved cross-team collaboration

Marketing Execution

Digital Marketing Execution

Content Strategy

  • Designed educational content translating clinical research

  • Developed product-focused conversion posts

  • Built a consistent Instagram grid identity

Automation & Conversion

  • Built ManyChat DM funnels

  • Implemented lead capture logic

  • Connected CRM/email flows

Email Marketing (Kit)

  • Designed launch campaigns

  • Built automated flows

  • Created seasonal promotional campaigns

Short-Form Video

  • Managed TikTok strategy and execution

Next

Dr. Staci Whitman